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The steps

Launching enters your coin into the next round, a timed contest for the next spot in the chain. Anyone can enter a coin.
1

Name your coin

Choose a name, a symbol and a link to your coin’s details. Supply, price curve, fees and pairing are the same for every coin.
2

Post the bond

The bond is a refundable deposit in $DOLL of roughly $20, the same at every depth. Approve it, then register.
3

Register

If the chain is between rounds, your registration opens the next one. Registration stays open for a set time at the start of each round, and longer rounds also take late entrants early in trading. After that, registering fails, and the next coin entered after the round ends opens the following round.
4

Trade until the round closes

All candidate pools open together. Each one holds its coin’s whole supply, priced in the head coin, the newest coin in the chain. See Rounds for timing and scoring.
5

If you win

Your coin becomes the new head coin and your bond comes back in full. Every candidate in the next round is priced in your coin. You get half of the creator share on all of that round’s candidate trades.
6

If you lose

Your bond is added to the locked $DOLL buy liquidity in link one’s pool, the pool between $DOLL and coin #1. Your coin keeps trading, and you keep the full creator share on it.

What it costs and what you earn

You earn the creator share, the part of each fee paid to a coin’s creator, on every trade of your coin. It is paid in $DOLL. During your own round, half of it goes to the creator of the head coin, and after the round all of it is yours. If your coin wins, it also earns a part of the chain share on every coin launched after it. That part is placed as buy liquidity in its pool. You can claim the creator share whenever you like, to any address; see Earnings. Every coin can show a website, an X account, a description and artwork on Dollhouse, for free. The fields are optional. You can set or change them after launch from your coin’s page, by signing with the wallet that created the coin. You can hand editing rights to another wallet. For a community takeover of a coin whose creator has walked away, the Dollhouse account on X can reassign editing rights on request. These details are stored on Dollhouse exclusively, so you will still have to update and pay for DexScreener or other tools manually, should you choose to do so.